Businesses leverage packaging to increase their brand value. It is an undeniable fact that packaging is an essential part of marketing today. Modern marketing is a lot different than traditional marketing techniques, and in this era, a lot of things count and work as your marketing tool. A cardboard sleeve packaging is one of those things.
Customisation has worked wonders for many businesses and become the most trendy tool for marketing. It enables you to add elements in your packaging that resonate with your brand and make your packaging unique in many ways. Custom box packaging in the UK is very well-received as compared to standard packaging boxes. Since customers today are more interested in getting all the benefits from a business they shop from, they pay attention to packaging as well. In this blog, we will tell you how cardboard sleeve packaging can enhance your brand value and quality of packaging.
What is Cardboard Sleeve Packaging?
If you have been doing your research about custom packaging, you must have heard about terms like sleeve boxes and belly bands. You’re probably wondering what these are and how they work, so that we will answer your questions about sleeve packaging here.
Sleeve packaging simply consists of paper or cardboard wrapped around your product (a perfume, shirt, jewellery, etc.). You can get this piece of packaging customised and put your brand’s logo and name on it. This saves you from customising complete cardboard boxes, which can be more costly. Sleeve packaging customisation is much more cost-effective, and it is also a unique way of packaging your products. The sleeves are open from two sides, allowing customers to slide the product out.
There’s enough room for branding as you can put all your contact details and brand names on this packaging while also saving your packaging budget. You can customise it in every way you can, and it enables you to put any type of product inside. We have covered more details about cardboard sleeve packaging below, so keep reading.
Why You Should Choose Cardboard Sleeve Packaging
One of the biggest reasons why you should choose cardboard sleeve packaging is because it’s a more affordable option. Investing in your product packaging is essential, but it is also true that not all brands can afford to do that. Small businesses have it tougher because they have limited funds to invest in packaging for their brand. However, having a small budget doesn’t mean that you have to compromise on the quality of your packaging.
Packaging sleeves are the perfect example of good things at low prices. The paper used for these sleeves is the same paper that’s used for boxes, so you don’t have to worry about its strength. It can keep your products safe. It also gives you enough room for customisation, so you can easily build a good image for your brand with it.
From the outside, packaging sleeves look just like a box. There’s no difference in the quality and appearance, which makes them a good alternative for boxes. It gives a professional look, and if you display your products in cardboard boxes or rigid boxes, you can use these sleeves to deliver the products to your customers. This is the best packaging option if you are just starting your business.
As a new business owner, you might find it difficult to create a theme for your brand. There are chances that you might want to change your packaging a few times before you finalise one. This means that you will have to invest in packaging types and designs that might not actually work.
Hence, it is important to save money where you can. Try introducing packaging sleeves at first, and once you finalise your design, you can start investing in more expensive packaging types.
This type of packaging is also extremely versatile because any industry can use packaging sleeves to pack their products. There’s no product that cannot be packed in a packaging sleeve. From jewellery to food, everything can be delivered in this packaging type, which gives you one more reason to invest in it.
Packaging Sleeves for Different Products
Numerous products can be packaged in a packaging sleeve. We are going to discuss some of them below to give you an idea about how you can use cardboard packaging sleeves for different products.
Soaps
A popular use for packaging sleeves is packing handmade soaps with it. Many small businesses that develop handmade soaps use this packaging type to deliver their products. It is simple to wrap a packaging sleeve around the soap. It consists of a cardboard band wrapped around a bar soap. You can put your brand’s name and logo on it to make sure the branding is also a part of your packaging.
Perfumes
Many perfume brands also use this type of packaging if they are new in the industry. For perfumes and jewellery, rigid box packing is often the first choice, but they can be very expensive. This is the reason why many new brands choose to invest in packaging sleeves. You can keep your perfume inside a standard box without a lid and then use a cardboard packaging sleeve to cover the top of the box. This will keep your perfumes secure and the secrecy intact.
Candles
Scented candles have gained immense popularity over the last decade. They are expensive, but people choose to purchase them because they make the rooms look more elegant. These candles are also great partners for packaging sleeves. You can pack them inside a box similar to how you do it with the perfume and cover the top with the packaging sleeve.
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Custom Packaging Sleeves vs. Custom Printed Boxes
You might find it daunting to choose one between the two because there’s no denying that custom box packaging in the UK is a useful tool for marketing and has many benefits for your business. However, there are some significant differences between the two that might make the decision easier for you.
Price
There’s a significant difference in the prices of these packaging types. While custom box packaging in the UK is very beneficial, we cannot overlook the fact that it can be expensive for some people. Delivering your products in a customised box means that you need to get these boxes in bulk, and this can cost you a lot. If you are a well-known name in the industry that is generating good profit in the market, you should definitely invest in customised boxes. However, it can be a real challenge for new businesses.
Cardboard sleeves are a good alternative since they don’t have enough resources to spend a huge budget on their packaging. They are comparatively much lower in price, and you get almost the same benefits as custom boxes. But the change in prices can make all the difference for small businesses.
Protection
We won’t lie, but custom boxes are a better choice when it comes to protection. It doesn’t necessarily mean that packaging sleeves are not safe for the products, but there is a chance that they might get damaged because they are made of paper. On the other hand, customised boxes are covered from all ends and are made of sturdy material. It is recommended that businesses that deal with delicate products should use custom boxes for their brands, but in case you cannot afford them, then packaging sleeves are the next best thing in the market.
Customisation
It is important to get customised packaging for your business these days because customers like to connect with the brands now. They are not simply impressed by your product’s quality; they also want good packaging. If you use standard brown cardboard boxes and sleeves to deliver products to the customer, they won’t be impressed by your brand, and first impressions count. Hence, customisation is a crucial part of marketing and packaging today.
Whether it be cardboard boxes or sleeves, both packaging types allow you to customise. The only difference here is the area available for customisation. With boxes, there is more area to cover, and you can add more details, although it isn’t recommended to create messy packaging designs. With packaging sleeves, there’s less area to be customised, but it is enough to add all the important details. Hence, it is not a problem if you wish to only add important details (your brand name, logo, and contact details) on your packaging.
Another thing that is important in customisation is the freedom of creativity. If you want to customise a box, there’s only enough you can do. You cannot change the shape to some extent, but at the end of the day, you still need to customise a BOX. However, with packaging sleeves, there’s no limit to your creativity. You can cut your packaging sleeves from anywhere and create unique designs for each product. This will give your packaging a fresh look.
Packaging Sleeves in the Food Industry
One industry that has to be very conscious about the type of packaging they use for their products is the food industry. No matter what type of food you make, it is important to keep it fresh for your customers, and for that, you need the right packaging. Packaging types like rigid boxes and cardboard boxes become useful when it comes to the food industry. Mainly containers are used to carry goods, and there’s not enough room for customisation on them.
Even if you manage to customise your containers, they won’t look as good as a customised box.
Cardboard packaging sleeves are the right choice for this purpose. You can pack your food in regular containers and then cover the container with a customised sleeve. It will contain your brand’s name and logo so people will know that it’s made by you. The customisation is easy for sleeves, so you don’t have to worry about creating something unique and expensive. Simple customisation with low-cost packaging sleeves can do wonders for your food business.
What Material We Use for Packaging Sleeves?
We believe in creating a sustainable world for future generations. There’s nothing that concerns people more than global warming today. More and more customers are abandoning plastic packaging and products. This has made eco-friendly packaging more common. We use high-quality, sustainable materials to ensure that the environment is not compromised at all. Following are the types of paperboard that are commonly used for packaging sleeves.
- White Board: This gives your products an elegant appearance and enhances your brand value because white is a sophisticated colour.
- Brown Kraft Paper: Another popular option used to create packaging sleeves. Businesses that are looking for a vintage feel use this material. It makes your products look classy and simple.
- Metallised Board: It gives an extra touch of silver to the whiteboard and is specifically beneficial if you are looking for something unique.
Extra Coatings for Your Packaging Sleeves
As we mentioned, there’s no limit to customisation. You can pretty much do anything on your packaging sleeves, and it will add to your product’s beauty. Extra coatings of silver, golden, and hot foil stamping are all examples of things you can add to your packaging sleeves. No matter how much customisation you do, make sure you don’t compromise on the quality of your cardboard packaging sleeves.
Conclusion
Once you have decided to invest in packaging sleeves, you will start to see the benefits this packaging offers to your business. It brings uniqueness and simplicity that will leave a lasting impression on your customers. It is also easier to store packaging sleeves because they are made of paper and can be pressed and kept at any place. You need to find a reliable retailer that can work with you to create impressive packaging sleeve designs for your brand. It should be your goal to bring creativity to your business so customers don’t get a reason to switch to your competitors. We hope that this guide helped you understand the importance of cardboard sleeve packaging for your brand. If it did, start leveraging this packaging type.
