Chocolates are easily one of the most consumed sweets in the world. People of all ages love chocolates, and there’s no competition for them. Gifting each other chocolates is another popular practice among people, especially during the holiday season. When you have to bring something sweet for your hosts on Christmas, chocolates packed in beautiful chocolate box packaging are often the first option for everyone.
Since it is a popular product, it is undeniable that the competition is also intense in this industry. Popular chocolate brands have ruled the market for many years, and if you want to grab customers’ interest, you need to offer them something a little more than just good chocolate.
Packaging for Chocolates
Your product packaging plays a crucial role in marketing your business. Back in the day, businesses didn’t need to worry about packaging much, but now that the competition has drastically increased, they need to leverage everything. It is not easy to please customers today. They expect a great experience when they shop from your brand, and one of the ways to ensure that they get what they expect is by providing them with a good package. Custom box packaging in the UK has gained immense popularity because it enables you to design your packages according to your needs. You can add design, theme, colours, and anything you wish to have on your chocolate box packaging.
An elegant-looking box can surely enhance the credibility of your brand. If you are thinking of ways to impress your customers a little more and gain brownie points, you should invest in custom rigid boxes. They are sturdy and have the capability to keep your chocolates secured. Most luxury brands use custom rigid boxes for their products because this design of packaging exudes class and sophistication. You can do the following things to make your custom chocolate boxes.
Do Market Research
Before you start picking up material for your chocolate box packaging, the first thing you need to do is market research. As a business owner, you should be aware of the market trends, your target market, and competition. Study your customers and see which type of chocolate they prefer. The tastes and preferences are different in different countries. For example, in the United Kingdom, a chocolate bar must contain 20% cocoa solids, while only 10% is needed in the US. Hence, it is important to understand your audience first.
Secondly, you must analyse your competitors. Once you have decided which type of chocolate you will be producing, search for similar products in the market, not to copy the designs but to get an idea of your competition. You need to see what elements they have added to their packaging designs because you can only make something different if you know. Your goal should be to present your customers with something unique, so make sure you do proper market research and come up with something new with your retailer. If it’s Print Monkey UK, product packaging will become easier.
Choose the Material
The next step is to choose the material for your chocolate box packaging. There are several options for it, as some people like to pack their chocolates in a box, whereas some might want to carry them in a jar or a pouch. No matter what material you choose, make sure that it’s eco-friendly. More and more people are becoming aware of the impact of plastic on the world. There’s a chance that your competition might not be using eco-friendly packaging, and you can benefit from that.
Use Chocolate Wrappers
Use chocolate wrappers to keep your chocolates safe from moisture. Your outer packaging won’t be the only thing that will protect your chocolates; you also need to invest in chocolate wrappers. These wrappers are needed to keep the chocolate fresh, but the real challenge in this is to find the right balance. You need to ensure that the chocolate doesn’t stick to the wrapper, and for that, the wrapper needs to be just the right size. It shouldn’t be too tight around the chocolate and fit enough to keep it protected.
If you wish to design your chocolate packaging yourself, you can start designing at this point. Be creative, but also keep your design simple. Customisation allows you to create something unique, but you shouldn’t go overboard with it. Your designs should be simple but appealing to the customers. You can take ideas from the Internet, and if you are not a designer and have no ideas for your packaging design, you should ask your retailers. They have design teams that are dedicated to creating something unique for their clientele. You can discuss your vision with them, and they will create something that resonates with it. All you have to do is find the right retailer.
Choose Your Brand Colour
Your brand colour is important because it is chosen according to your target audience. You need to have a colour that can be called yours so you can put it on your packaging as well. If you use too many colours, customers won’t be able to describe your brand with one colour, and this will affect your brand identity. To choose a brand colour, you first must identify your target market. If you cater to females, it is better to choose bright colours like red, pink, purple, etc. However, if your brand is for males, choosing colours like brown and grey might be more suitable. Similarly, if your chocolate is made for kids, you should choose playful colours like blue and yellow, etc.
Choose the Right Font
Typography is another little detail that businesses often don’t pay attention to. You need to use a simple but effective font for your packaging to appeal to your customers. There must be a tagline for your business that should be on the packaging. All the effort of coming up with an effective tagline will go to waste if the typography isn’t right. You should choose fonts very carefully and check whether they are readable on your packaging or not. Some people also choose the wrong colour for their typography, which leads to unreadable text on the package. You must keep your colour theme in mind and make sure that your text is readable.
Don’t Compromise on the Quality
As a new brand of chocolates, you must understand the importance of quality. You can’t think of packaging as an unnecessary factor because it can dramatically affect your marketing. Customers will trust your brand more if you package your chocolates in good-quality material. We understand that as a new business, you will already have enough on your plate, but it is essential to make a place for packaging as well. Invest money and efforts into creating high-quality custom chocolate boxes so the customers have another reason to switch to your brand besides good taste.
Designing your own chocolate boxes is one of the best things you can do for the marketing of your business, but only if you do it right. You can follow this guide and start designing your custom box packaging in the UK now, to make chocolates more meaningful.