Approximately 80% of customers say they prefer to handle paper bags. These are only a few of the numerous figures that demonstrate how excellent paper bags are as packaging materials.

Paper bags are incredibly adaptable, which makes them the perfect instrument for promoting your business. If you choose a design that accurately portrays your business, customized paper bags can really boost brand recognition and strengthen your brand identity.

This article will teach you how to use printed paper bags to enhance the perception of your company. You’ll also receive ten original paper bag designs to help you get creative and make a highly effective marketing tool for your company.

Paper Bags that Draw Attention to the Item

Let’s begin with the product, which is any brand’s most fundamental and straightforward message. Use your goods as inspiration if you’re unsure of what kind of paper bag design might appeal to your target market.

You might get ideas from these examples of personalized paper bags that made their product the focal point of their design.

1. Handles for shoelaces

This printed paper bag was created for the streetwear and skatewear company Kong. It makes sense that they would include their expertise in collecting trainers into their personalized paper bags.

An advertising agency called Rave, which previously collaborated with Kong in 2010, designed the shoe bag. It’s a plain white bag featuring a cartoon illustration where the rope handles are arranged to resemble the shoelaces on the shoes.

2. Design of Beer Crates

The paper bag design from Shumensko, a Bulgarian beer brand, is visually appealing. The paper bags were designed to resemble the beer crate that is typically used for goods shipping.

The startling notion that someone is strolling about with a beer crate as if it were nothing draws attention to this design. Naturally, a deeper examination would reveal that it is merely a design. On the other hand, it works well as a technique for brand recognition because it makes people look.

3. Form of a Tea Bag

Another brilliant move by Lipton was the introduction of personalized paper bags for their Clear Green product. The paper bag was shaped like an enormous tea bag, rather than the typical square or rectangular shape. This was created by the ad firm DDB for Lipton and was released as a campaign in Saudi Arabia in 2010.

This is an excellent illustration of how to use paper bags to establish a powerful brand identity for your company. Using this idea to launch a new product line is a brilliant idea.

4. Steering Wheel Handle

A car website from Turkey was presented with this paper bag design. It’s the ideal illustration of how a straightforward image placed correctly may effectively convey a brand message. By adding a steering wheel motif to the die-cut handle of the paper bags, indicating to consumers that this is a dependable supplier of cars and other goods.

Personalized Paper Bags with the USP

Your personalized paper bags can deftly highlight your brand’s USP, or unique selling proposition, in addition to the merchandise. While you’re at it, you’re concentrating on what you can do for your target market rather than the product itself.

Here are a few illustrations to help you get started.

5. Strength of Hair

This shopping bag was part of a 2006 Pantene shampoo advertisement. The brilliant concept originated with Grey Advertising in Kuala Lumpur. A contented woman is shown holding up a hairpiece that appears to be a piece of the rope handle of a personalized paper bag.

The takeaway from this is that clients can achieve stronger hair strands by utilizing Pantene. If someone has problems with falling hair or weak strands, they’ll be interested in the shopping bag and more likely to know more about it.

6. Daily Fitness

This paper bag was created for a German fitness business. The dumbbells are positioned where the die-cut handle is. Customers who carry it around appear to be working out while strolling and lifting weights.

It’s an excellent method of reminding folks to maintain their physical health and strength. When they have such a notion in mind, they might consult the shipping bag firm for assistance in becoming in shape.

That’s a really smart concept for the paper bags you use. To get people to think about what your brand can do, use your packaging to demonstrate a need.

7. The Inner Handyman

2010 saw the start of a campaign by Craftsman Tools and the advertising firm Y&R. A black paper bag with a drill placed beside the die-cut handles is a component of this campaign. The brand name and the words “Trust. In your hands” are the only designs.

This straightforward design conveys two ideas. You’ll quickly understand that you have to put your trust in your own abilities. Even if you’re not an expert, with the correct tools, you can be a handyman. It then assures you that you can put your faith in your hands if you hold the Craftsman drill.

You can create trust and encourage people to try your product by using a powerful brand message with just a few words and an appropriate image.

Attractive Paper Bags to Encourage Advocacy

Promoting an advocate that you want people to identify with your brand is another concept for your bespoke paper bags. It might be about anything that you and your target audience are passionate about, such as animal welfare, humanitarian relief, or sustainability.

Here are a few instances where this concept was applied.

8. Preserve Wildlife

Greenpeace introduced shopping bags with an animal’s arm extended to the handle of the bags. When someone carries the bags, it seems like they’re holding hands or the person is supporting the animal up.

This is a fantastic method to raise awareness of animal welfare and the need for global assistance. It makes people more conscious of the needs of animals and prompts them to find out what they can do to help.

Make use of your paper bags to inform consumers about the causes that your company supports. You won’t merely urge them to lend a hand. You can gain their respect and allegiance.

9. Unplug and Save Energy

Additionally, you can utilize personalized paper bags to remind your target market of crucial safety precautions they should take when utilizing your product. Meralco, a major electricity supplier in the Philippines, provides one example.

Along with the advertising firm TBWA, they launched a line of paper bags that serve as a gentle reminder to consumers to use caution when using plugged-in electronics and to save energy. The rope handle on the bags, which appeared to be a portion of the unplugged cable, was decorated with images of electrical devices.

10. Assistance to Humanitarians

To get people to act, you may also make your printed paper bags emotionally appealing. This was done by one business, and it was very popular. The picture of a little child reaching out her hand as if to plead for food was printed by Die Arche, a German Christian Child and Youth Aid organization. 

The place in this picture is within the bag. Thus, as the buyer unloads the things they bought, they will observe the picture to serve as a reminder of the malnourished youngsters in Berlin. Donations to this campaign increased dramatically.

Contemplate a picture that will inspire folks to purchase your offer. To boost client engagement, concentrate on creating visually striking content.

The Design Process You Can Benefit from Print Monkey 

Making custom paper bags for your company is a wise investment, particularly if you can utilize them to promote your brand. Make sure you understand how to create bespoke paper bags and cardboard boxes that effectively convey your business.

Print Monkey provides the know-how and experience in creating packaging materials if you require assistance. With an eye-catching paper bag design, our design team can assist you in conveying a strong statement.

Contact us so that we may talk about your ideas for paper bags. Give us a call, and we’ll respond quickly with a reasonable quotation.