Customers these days don’t only look for good-quality products; the presentation of your products also plays a significant role in building your brand image. Packaging might seem an unimportant aspect of product development to some businesses, but it has been seen that customers enjoy unboxing the products that come in excellent and feasible packages.
Rigid boxes are the most common type of packaging used for high-end products. When you buy something from Apple or any other big company, you will always receive the final product in a well-designed rigid box that enhances your unboxing experience.
After most high-end brands started to use rigid boxes and custom designs for their packaging, many affordable brands also began to adapt to this change. However, one thing that someone might find difficult is selecting the material used for rigid boxes.
In this blog, we are going to tell you how you can choose the suitable material for your rigid gift boxes designs so you can also give your customers a special unboxing.
1. What Are Rigid Boxes?
The name says it itself. Rigid boxes are a strong non-flexible type of packaging that is relatively more expensive but provides an incredible unboxing experience to the customers and make your products look their best. Their simplistic but appealing designs are effective in catching the customer’s eye, and they are commonly used for high-end products and gifts. If a product comes in a rigid box, customers instantly perceive a high-end product, making this packaging the best gift box.
2. Types Of Material
Unlike many other packaging types, all rigid boxes are not made of a single material but rather have different options for you to choose from so that your packaging can be in alliance with your interests. The materials used for rigid boxes include:
- Paperboard
- Chipboard
- Corrugated cardboard
These materials are not only used for the outer surface of the rigid boxes, but you can also choose to put different inserts (paper, cardboard, foam, plastic, etc.) in your rigid gift boxes designs.
3. Comparing The Materials
Cost & Strength
All these materials have different pros and cons, and choosing the material of your choice shouldn’t be too hard if you have a good understanding of your brand’s vision. As a business, you must keep the cost in mind before making any purchase; similarly, there are materials that are more expensive than the others.
Chipboard requires more material to get a sleek look but also increases your expense; however, it is still less expensive than corrugated cardboard with many layers bonded together, making it more expensive. Paperboard is the least expensive material used for rigid boxes, but it is also the weakest, so a wise decision regarding the cost and product safety needs to be made.
Brand Image
As we said, most high-end brands use rigid boxes for their packaging, and with this norm, a status is associated with this type of packaging. When customers see a rigid box, your brand image automatically improves in their minds because no scam or low-quality product will come in such a fine-looking box.
If you are looking for something that would improve your brand’s image, you need to understand the unique appearance of each type. Chipboard provides your packaging with a sleek look, perfect to put on display. Paperboard gives it a bright face and smooth texture, which is also good for your brand reputation; however, if you are not looking for something to impact your brand image, you can choose corrugated cardboard that delivers the products safely to the customers.
Print Monkey provides high-quality packaging materials at affordable prices. You can have rigid gift boxes designed for your business to get a more personalised touch to your packaging. Contact them now and share your packaging ideas with their skilled designers so they can bring your vision to life.
