It is a known fact that luxury brands use the best packaging material for their business, and rigid boxes are usually their first choice.
Rigid box packaging is sturdy and provides them the protection that high-quality packaging should have. Rigid boxes are usually used for products like jewellery, perfumes, cosmetics, etc. These are delicate products that need more protection, so it is understandable why brands would choose rigid box packaging for them. However, high-end brands use rigid boxes regardless of the type of product they are dealing with.
There are several reasons for luxury brands to use this specific type of packaging, and we are going to discuss those reasons in this blog.
Customer Experience
It has become a lot harder to please customers today. Everyone is out there giving their best, and customers have numerous options to shop from. If you don’t give the customers the best experience, they will have no problem switching to your competitor for the next purchase. Hence, it is crucial to provide the best customer experience, not just with the product but with the packaging as well.
Rigid boxes are the only packaging that can promise you to give the right customer experience. They are strong and elegant in design which makes the unboxing experience better for the customers. They also get the feeling that they have purchased something expensive, and this cannot happen with any other packaging type.
Protection
High-end brands sell their products at relatively high prices, and their customers are also willing to pay that much for their high-quality products. It wouldn’t be nice if the customers received damaged goods after they had paid a good amount for them. Hence, protection is one of the goals of luxury brands. Rigid boxes keep the products inside, safe, and deliver them without causing any damage.
Better Presentation
Rigid boxes are classy. If compared to any other type of packaging, rigid boxes are in a different league. They are made to provide a high-quality experience to the customers; hence, they are beautiful and well-designed. Even if a brand doesn’t deliver its products in rigid boxes, it still tries to display the products in rigid box packaging because it makes the products look better.
More Design Opportunities
Customisation is an essential part of product packaging. You can choose to get standard packaging designs, but then there won’t be any uniqueness to your product packaging. High-end brands need that uniqueness because they want to build their brand image. They need people to recognise their brand, and packaging plays a vital role in it. Rigid boxes provide more opportunities and space for customisation. Brands can add their name, logo, design, colours, etc., on their rigid box packaging to make it more personalised.
Want to Order Custom Rigid Boxes?
We have unique designs of rigid boxes at Print Monkey that can help you build brand recognition. You can also customise our rigid box packaging and make it your own. We have a dependable team of designers who are ready to listen to your ideas and incorporate them in the packaging designs so you can also enjoy the benefits of rigid box packaging like other high-end brands.
Contact us now, and we will ensure that you get your order for rigid boxes at your doorstep.
