Building a good image for a brand is the top priority for businesses these days. With so much competition in the market, it is difficult to leave a lasting impression on the customers and gain their loyalty in the long run. Brands are continuously coming up with new strategies to take over the potential market, and everyone needs the X factor to make a difference.
Packaging plays a vital role in making or breaking a brand’s image. When customers buy your products, there is a certain level of packaging they expect your business to deliver. For instance, if you are marketing yourself as an eco-friendly brand, you have to work with paper bag packaging, and if you are a luxury brand that is providing high-end products, a luxurious rigid box will be expected from you. However, luxury brands are not the only ones that can use custom rigid boxes for their packaging.
What Is A Rigid Box?
Rigid boxes are one of the packaging types that are used by different brands to provide value to their customers. They are generally stronger than other cardboard packaging types and scream luxury at their best. Most high-end brands use rigid boxes to deliver their products. However, many other brands also use this packaging to display their products for better presentation and visuals. They are well-structured, visually pleasing, and provide an exceptional unboxing experience.
How Can Custom Rigid Boxes Improve Brand Image?
As we mentioned, rigid boxes are generally used by high-end brands, and when a business displays its products in custom rigid boxes, customers assume that the brand is luxurious. Following are some of the reasons why high-end brands prefer using a rigid box as their packaging.
1. Attractive Design
Rigid boxes are not like ordinary packaging styles. They are classy and stand out among all the packaging types. The edgy box looks stylish and is enough to make people look twice. Rigid boxes also allow you a lot of space for customisation. You can add water-based coating, UV printing, graphics, etc., to enhance its beauty and make it look more customised for your brand. There’s practically nothing that you cannot do with a rigid box when it comes to creativity in designing.
2. Better Protection
Rigid boxes are made of tough material and are not easily damaged. This is the reason why makeup and jewellery brands always choose to pack their products in rigid boxes. These items are relatively more sensitive and need better protection. Rigid boxes are the perfect choice for businesses that charge a good amount of money from their customers for their products because the more expensive the product is, the better the packaging should be.
In today’s world, when people are more aware of the importance of sustainability and prefer businesses that don’t add waste to the world, rigid boxes are the most sustainable choice for packaging. They are easily reusable, and you can also store a lot of stuff in them to protect them.
If you are looking for something to improve your brand’s image, rigid box packaging might be the best choice. You can order your custom rigid boxes at Print Monkey, and our design team will ensure that your brand reaches the packaging goals.